Probably different aspects, but what is very clear and yet unclear is that all these things are enveloped in a certain attraction, a feeling, an “aura”. This feeling is difficult to grasp and yet everyone has experienced this feeling of seeing something that carries a certain atmosphere.
According to the philosopher Walter Benjamin, these things or places receive their “aura” primarily because they stand for their genuineness or authenticity, their uniqueness and their cultural background, usually associated with an aloofness. However, we are increasingly living in a digital world in which we have almost endless opportunities for development. Benjamin sees this as a problem because, according to him, the aura cannot simply continue to exist through reproduction, it is threatened by the amount of data. He explains this process as follows: